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Week-end Edition - Day 2 & Day 3 - IFA International

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News Record

News Record Attendance for ShowStoppers 2012 Following on from yesterday’s announcement that ShowStoppers will produce the official press events for the next three years at IFA, the 2012 edition of the event was highly successful with more than 850 pre-registered journalists and 50 exhibitors. “It was even better than we expected,” Dave Leon, Partner at Showstoppers said. “We set new records for attendance, and despite the long lines of people waiting to get in, we managed to process them really quickly so no one had to wait more than a few minutes. We were also extremely pleased with the quality of the exhibitors with all the major manufacturers present , alongside a good range of innovative new products and companies.” Tosy Robotics Joint Stock Company HGST Ford Eton Corporation AIPTEK The Vietnamese manufacturer brought its range of dancing robots to Berlin and, according to International PR Manager Trang Pham, the brightly coloured devices are amongst the most sophisticated on the market: “It has a good range of different moves, currently around 20, and it reacts to pretty much any kind of music,” she said. “Of course it prefers strong beats, but it dances to classical music as well.” According to Uwe Kremmer, Senior Customer Technical Support Engineer at HGST, the company’s G-Technology line is both stylish and fast: “If speed is what you’re after then the G-Raid with Thunderbolt external drive is an ultrafast, high performance, high capacity solution that will support the most demanding audio and video applications. G-Raid with Thunderbolt delivers double the data transfer rates of USB 3.0 and is over 12 times faster than FireWire 800. Ford is known as a company that embraces in-car technology and at Showstoppers the US manufacturing giant was showcasing its latest SYNC technology: “The new version features emergency assistance, and we are very proud of the fact that its interface is extremely simplified in order to minimize distracting the driver, a hugely important aspect of any successful in-car technology,” Thomas Michel, Technology Manager for Ford Europe, said. The unique appeal of Eton Corporation’s products is that they are all either hand or solar-powered: “For more than 25 years, Eton Corporation has developed and manufactured products that enable people to be informed, entertained and safe. Our vision is to emphasize design, performance and use of nature's energy to power durable products that will provide information, entertainment and protection anywhere,” Olivera Candiani, CFO Eton Germany, said. Hand-held projectors are growing hugely in popularity as they become ever better and cheaper: “The new MobileCinema i50S is a perfect boost for the latest generation of Apple iPhones - in every sense,” Jörg Gohlke AIPTEK Marketing Manager, said. "We believe it is the perfect projector for these smartphones because it incorporates the iPhone 4/4S like an extra case or a second skin. It has a brightness of 40 lumen, and it can project any media content over a distance of up to 150 cm.” mRobo dancing robot Eton: Portable Bluetooth Sound System with Solar Panel G-Raid with Thunderbolt external drive Ford Touch Control i50S : DLP Pico Projector for iPhone www.ifa-international.org IFA International • Saturday 1 st & Sunday 2 nd September 2012 13

IFA International