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Week-end Edition - Day 2 & Day 3 - IFA International

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14

News A Unique Proposition Rovi forges partnership to power Dixons digital store Ingo Reese, Business Development, EMEA, Rovi International Solutions Sarl and Yvette Castanon, Vice-President Corporate Communications, Rovi Corporation Rovi Corporation and Dixons have forged a partnership that will result in the Rovi Entertainment Store storefront powering Dixons Knowhow Movies digital store. The Knowhow Movies store will offer a catalogue of film and TV video content to web-connected devices, including HDTVs, Blu-ray Disc players and games consoles. The service enables consumers to access the content when they want, where they want, including newly-released movies, which can be rented or purchased on an individual basis without subscription fees. Customers can access Knowhow Movies on up to five devices, switching their viewing between them. A customer can, for example, begin watching a film by tablet during the evening commute, then pause and resume watching it on their living room TV once home. “You’ve seen from the announcements with Dixons and Sainsbury’s and Media Markt that we have a strong foothold in Europe and we are investing in it,” says Yvette Castanon, Vice-President Corporate Communications, Rovi Corporation. “We believe it’s a critical market for digital entertainment. This is the year for multi-device. People don’t want to be just in their living room watching TV. They want entertainment wherever they are, whenever they want it. Rovi is very serious about Europe.” Rovi and Media Markt have also confirmed they will continue to expand the reach of Media Markt’s Video-On-Demand services with new launches of the Media Markt Videodownloadshop on connected set-top boxes. Ingo Reese, Business Development, EMEA, says the company is unique in bringing an end-to-end solution for VOD. Hall 25 Stand 146 “We have a strong foothold in Europe and we are investing in it” Growing the Grundig Brand Tradition and modernity can indeed go hand in hand We asked Horst Nikolaus, Managing Director Sales at Grundig, to talk about the company’s rich history in audio, developments in kitchen appliances and lifestyle products, and the latest TV products. Grundig - as a strong brand - is actually growing rapidly, with TV sales value rising by 114 % in the first half of 2012 compared to same period in 2011. Grundig ranks third in LCD/LED TV sales in Germany. This success results from our products because they combine high quality with intelligent, state-of the-art technology at an excellent price/performance ratio. Furthermore, we rely on strong and sustainable relationships with our trade partners, the traditional retailers. We constantly work on expanding and further developing these partnerships, especially within the framework of our trade partner initiative, GFI. Last, but not least, we also succeeded in creating high-profile visibility for the Grundig brand by our partnership with the DFL German Football league. As an important milestone for our continued success, this partnership – which we currently expanded internationally –enhances our popularity among the millions of football fans around the world. We will present at IFA the Grundig Bundesliga LED TVs, six TVs – in piano black design, high-gloss white and matt white. And our new Premium range features chrome design and Horst Nikolaus, Managing Director Sales at Grundig intelligent features such as passive 3D-Technology and smart interactive functions-- as well as very useful accessories like Skype and the BabyCam. Hall 23 Stand 101 www.ifa-international.org IFA International • Saturday 1 st & Sunday 2 nd September 2012 15

IFA International