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Week-end Edition - Day 2 & Day 3 - IFA International

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Special Feature

Special Feature Gentleman of The Press Laurastar’s new products aim to ‘re-invent ironing’ Back in the Eighties, Laurastar CEO Jean Monney met the inventor of a revolutionary ironing system and immediately spotted its potential. Thirty years later, more than 2.2 million users worldwide have a Laurastar at home. And, with new Laurastar products launching at IFA, that number is set to rise… We are launching two new innovations this week. The Laurastar Pulse is a new, high-end ironing system, which brings the techniques of professionals to every home. With its intermittent pulse steam, the Pulse ensures lasting protection for your favourite clothes. Our second new product — the Laurastar Lift — revolutionises the steam-generator category with its contemporary design, trendy colours and stateof-the-art patented technology. Our ambition is to re-invent ironing by making our products objects of desire. What are your main objectives at IFA? We want to find the right partners to expand into new markets. We sell high-end products that require an excellent level of service, so we choose whom we work with very carefully and partner with them for the long-term. » HALL 4.1 / STAND 209 Great Outdoors Koubachi is presenting the outdoor version of its Wi-Fi Plant Sensor, available in the first half of October. IPx4 certified, the outdoor model is fully waterproof. The Koubachi Wi-Fi Plant Sensor literally gives plants a voice. It measures soil moisture, light intensity and temperature. Using the built-in Wi-Fi module, the data is sent to the Koubachi cloud, where it is analysed by the Koubachi Plant Care Engine. Via a free iPhone or web app, plant owners receive tailored advice on when and how to care for their plants. » HALL 15.1 / STAND 132 The award-winning Koubachi’s Wi-Fi Plant Sensor How does Laurastar differ from its rivals? We are the only brand to have focused entirely on ironing for 30 years. This makes us true experts, because we direct all our passion and focus into making products that improve people's lives. Laurastar’s Jean Monney: making ironing products “objects of desire” THAT Feels Better Massage lounge chairs offer the ultimate comfort for the mind and body Imagine… watching your 3D Smart TV from the comfort of a massage lounge. German-based distributor Alpha Techno GmbH are present at IFA in Hall 25 with a selection of highend massage chairs. The “crème de la crème” is Sanyo’s HEC-DR8700, which is on show for the first time at IFA. The chair features advanced stress and stiffness sensor technologies that are even able to measure mental fatigue. The massage lounger’s massage promotes relaxation according to the stress level. Whole body sensor automatic courses include “full auto”, stiffness, recovery, relax and “quick” courses. Alpha Techno are also exhibiting massage chairs from Sanyo’s mother company, Panasonic. » HALL 25 / STAND 113 The Toshiba MediaGuide application EPG APP FOR ANDROID Owners of Android-powered tablets and smartphones will soon be able to browse an electronic programme guide (EPG), switch channels at a touch, and build a personal selection of favourite channels and shows with the new Toshiba MediaGuide application. In addition to delivering rich information, flexibility and fine control, the app enables the sharing of selections with friends on social networks, browsing videoon-demand (VOD) services and accessing information, ranging from shows to actors to related content. » HALL 21 / STAND 101 IFA International • Saturday 1 st & Sunday 2 nd September 2012 33

IFA International