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Week-end Edition - Day 2 & Day 3 - IFA International

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Official Daily News Source f or International Visitors at IFA News Stars Tread the Red Carpet at IFA Gala Global glitterati shine at the opening of the biggestever IFA fair From Berlin's mayor Klaus Wowereit to rapper and actor Curtis ‘50 Cent’ Jackson, about 600 stellar guests from politics, business, media and entertainment gathered at Berlin’s Radio Tower on Thursday night to celebrate the official opening of IFA 2012. In what promises to be the most successful IFA on record, the 2012 Opening Gala festivities were a fitting way to kick off the world's largest consumer electronics and home appliances event. Senior Management from Messe Berlin, GFU and ZVEI welcomed the guests before singer Oceana wowed the audience with her hit song Endless Summer – the official theme of the 2012 European Football Championship. Among the top artists present at the event, the world-renowned actor and singer 50 Cent was not only attending the IFA Gala, but appeared at IFA as an entrepreneur, promoting his signature SMS audio headphone range at the fair. German Chancellor Angela Merkel spoke to the Gala guests in a televised message, while Berlin Mayor Klaus Wowereit and Rainer Hecker, Chairman of the Board, GFU, also addressed the audience. Dr. Rainer Hecker, Chairman of the Supervisory Board of gfu mbH; Klaus Wowereit, The Governing Major of Berlin; Hans-Joachim Kamp, Member of the Supervisory Board of gfu; Dr. Christian Göke, Chief Operating Officer of Messe Berlin (l.t.r.) Oceana wowed the audience with her hit song Endless Summer I FA international IFA International is a CLEVERDIS Publication 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 Fax: + 33 442 77 46 01 • SARL capitalised at e128,250• VAT FR 95413604471 RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com During IFA: Press Center – Hall 6.3 – Room 401 • Tel: +49 (0)30 3038 81136 • Fax: +49 (0)30 3038 81146 info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Head of Editorial Team: Jean-Robert Bournelle • Desk Editor: Bob Snyder • Editorial Coordination: Sophie Layer • Editorial team: Stuart Braun, Neil Crossley, Marc Dezzani, Max Leonard, Julian Newby, Gary Smith, Jo Stephens • Photos: Didier Baverel • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Valentina Russo, Guillaume Vinrich • Webmaster: Benjamin Ras • Marketing Manager: Jean-François Pieri • With the participation of: Sichao Guo, Anja Kühner, Masha Polshinskaya, Marjorie Sanch To contact them : first name.last name@ifa-international.org • Cover: © Cleverdis © CLEVERDIS 2012 - Registration of Copyright August 2012 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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News LG Unveils World-first at IFA LG launched the world’s first 84-inch UD 3D TV at its IFA press conference on Thursday. The model boasts UD 2160p (eight million pixel) resolution, which is four times the clarity of full- HDTV panels. It combines LG’s Cinema 3D and Smart TV technology, as well as two 10-watt speakers and two 15-watt woofers. The 84-inch UD 3D TV features LG’s Smart TV ecosystem that includes approximately 1,400 apps and a growing range of content services. Magic Remote offers a fun and intuitive way to interact with the TV. Other highlights at LG’s press conference included the 55-inch OLED “The 55-inch OLED TV is the world’s slimmest – at just 4mm thick” TV, which the company claims to be the world’s slimmest at just 4mm thick. This model boasts 4 Color Pixel (WRGB), which adds a white subpixel to the three primaries, providing realistic colours, which are extra comfortable to the eye from any viewing angle. The Colour Refiner enhances colour precision and consistency, hallmarks of LG’s OLED technology. The 55-inch OLED TV received the European Display Achievement Award at the EISA (European Imaging and Sound Associations) 2012 Awards. Other products showcased by LG included the Cinema 3D Smart TV. This offers an array of smart entertainment, which is accessible through The 84-inch UD 3D TV on show at IFA LG’s Home Dashboard, a customisable, convenient way to deliver apps, games and shows. Hall 11.2 Stand 101 Samsung ‘Pushes the Boundaries’ Samsung has introduced a range of products at IFA, which it claims have “pushed the boundaries of innovation”. Highlights of a stunning live stage presentation were the OLED TV, the Galaxy Note II, the Galaxy Camera and a range of Space Max refrigerators and other household appliances. Noting its leading position within the TV industry for the sixth consecutive year, the company introduced the 55-inch ES9500 OLED TV, and the 75-inch LED ES9000 Smart TV which has no need for a separate light Samsung’s European TV marketing director, Michel Zöller and Samsung’s charming presenter unveil “the future of TV” source, and offers a fast response time, eliminating motion blur. The OLED TV also comes equipped with Samsung Multi View, that allows two people to watch two different shows simultaneously on one full screen — with the ability to hear each programme separately, using Samsung Multi View 3D glasses with built-in headphones. The Galaxy Camera combines the camera and the smartphone, and includes 3G/4G and wi-fi connectivity, Internet browsing and access to over 600,000 apps, running on Android 4.1 Jelly Bean OS. Galaxy Note II Launched at IFA Samsung’s launch of the Galaxy Note II was made during a special “invitation only” press gathering at IFA: “IFA Mobile Unpacked”, held the day before the company’s official media event. The Android 4.1-powered Galaxy Note 2 is the successor to the original Galaxy Note, introduced a year ago. The Note II is bigger, and thinner, its 5.5-inch screen taking it closer to a 7-inch tablet. The Note II screen is the Samsung 1280 x 720-resoltion, Super AMOLED panel. The Advanced S Pen is another feature that improves on the original —“longer, thicker and ergonomically designed for the perfect grip”, according to Samsung, providing “a more precise, comfortable, and natural writing and drawing experience”. And the phone will alert you with an alarm if you leave the pen behind somewhere. Powered by Android 4.1, Jelly Bean with a 1.6GHz Quad-Core processor, the Galaxy Note 2 will be available in the US later this year. Hall 5.1 Stand 101 Hall 20 Stand 101 www.ifa-international.org IFA International • Saturday 1 st & Sunday 2 nd September 2012 7

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