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Week-end Edition - Day 2 & Day 3 - IFA International

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46" 9000 LED Series

46" 9000 LED Series There are millions of ways to tell a story. There’s only one way to watch one, on Europe’s best LCD TV of the year!* Once again, the EISA experts have debated and deliberated. And this year, they gave their prestigious ‘‘LCD TV of the Year 2010-2011’’ award to our 46" 9000 LED series for having the best performance and picture quality. This makes it the 10th consecutive year that we’ve won. See you here again next year? www.philips.com/eisa *46PFL9705 – was voted the EISA European LCD TV of the year 2010-2011

News international Official Daily News Source for International Visitors at IFA IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille • France • Tel: + 33 442 77 46 00 Fax: + 33 442 77 46 01 • SARL capitalised at €128,250 - VAT FR 95413604471 / RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com During IFA: Press Center – Hall 6.3 – Room 401 • Tel: +49 (0)30 3038 81136 / Fax: +49 (0)30 3038 81146 • @ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Associate Editor: Jooree Cho • Editorial team: Neil Crossley, Michael Demiak, Marc Dezzani, Joe Morgan, Julian Newby, Emmanuel Poidevin, Gary Smith, Jo Stephens • Photos: Didier Baverel • Videos: Cine plus Media Service GmbH & Co. KG • Art Director: Hélène Beunat • Design & Page Setting: Valentina Russo, Guillaume Vinrich • Webmaster: Benjamin Ras • Marketing Manager: Jean-François Pieri • With the participation of: Chaofeng Chen, Pia Dewenter, Anthony Faget, Raphaël Pinot, Daniella Plastinina, Masha Polshinskaya, Marjorie Sanch, Valérie Sok • To contact them : first name.last name@ ifa-international.org • Printing: Möller Druck und Verlag GmbH, Berlin, Germany • Cover: © Photo Messe Berlin • Printing: Möller Druck und Verlag GmbH (Berlin, Germany) © CLEVERDIS 2010 Registration of Copyright September 2010 Information presented in this publication is purely indicative in order to illustrate subjectts contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in the encyclopaedia imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. Erratum Our previous edition contained an article by David Wood, page 27 entitled: “The 3D Race Is On - The DVB project aims to introduce unified standards for the 3D TV revolution”. David Wood's title appeared incorrectly. David Wood was writing in his capacity as Chair, DVB Commercial Module 3DTV. German Chancellor opens 50 th IFA A festive occasion with serious undertones as Internet security concerns are underlined The 2010 IFA opening gala again featured the presence of Germany’s Chancellor, Angela Merkel and Berlin’s Governing Mayor Klaus Wowereit, who celebrated the start of the world’s largest trade show for consumer lifestyle technologies. Raimund Hosch, Chief Executive Officer of Messe Berlin, welcomed the guests in the Pantheon for Thursday night’s gala event. Prominent attendees Raimund Hosch, Angela Merkel, Miss IFA, Dr Rainer Hecker Philips and Korea’s Woongjin Coway form strategic partnership included the actors Elke Sommer, Robert Atzorn, Herbert Knaup, Dominik Raacke and Mariella Ahrens, fashion designer Jette Joop, TV presenter Miriam Pielhau, film producer Oliver Berben and the director Katja von Garnier. Other guests include Prince Alexander zu Schaumburg- Lippe, the singers Jürgen Drews, Katja Ebstein, Jeannette Biedermann and Patrick Lindner, as well as many other celebrities. In her address, the Chancellor warned that caution should be employed in the light of the growing speed of technological advances. Chancellor Merkel echoed security concerns previously voiced by her Minister for the Interior, Thomas de Maziere, about the roll out of Google Street View in Germany. The controversy over Street View has particularly hit in South Korea, Germany and Spain, after it was suggested earlier this year that the vehicles collecting images had also been recording fragments of Royal Philips Electronics have announced that it and Woongjin Coway - a leading Koreanbased well-being household appliance company, have signed a Memorandum of Understanding for future joint development and supply of air cleaners for the rapidly growing Chinese air purifier market. Under this agreement, the companies have agreed to build a strategic partnership by collaborating in the areas of developing overseas business, sharing of information and technology to bring new innovative products to the China and Hong Kong market. Both companies are expected to strengthen mutual cooperation in all steps of product development, from people’s online activities via public Wi-Fi networks. As a consequence, the presence of Google CEO, Dr Eric Schmidt at IFA on the 7th September for a Keynote address will be seen by European media as a major event. No doubt, the Google Chief Executive will be seeking to diffuse concerns over the Street View service. The German ministry some weeks ago set a date of the 20th of September for talks with Google and Microsoft over issues with regard to the Internet and personal security. It is not known at this stage whether Dr Schmidt will be meeting with any high ranking German officials, however it is believed he is seeking a face to face with top brass from several European countries in order to quell concerns. Yet again, IFA will be instrumental as a platform where political, economic and industry leaders decide and guide the future of the industry in Europe, and indeed worldwide. filters to final design, in order to develop the optimal product for each overseas market. This partnership enables Philips to expand its presence in emerging markets in general and Philips` ability to bring solutions that enhance the health and well-being of people in China and Hong Kong. Demand for air purifiers in China and Hong Kong is strong and expected to grow significantly, as a combination of rising household and consumers seeking improvements in quality of life with cleaner air for their homes. Coway is currently exhibiting at IFA - Hall 3.1/ 203 See also our exclusive interview with Woongjin Coway CEO, Mr Hong, page 22. www.ifa-international.org IFA International • Saturday, 4 th & Sunday, 5 th September 2010 3

IFA International