Siemens i-Dos. A world’s first. The first integrated precision dosing system from Siemens. Fully automatic and always perfect. Hall 1.1 Thanks to the innovative i-Dos system, the new iQ 700 washing machines make detergent dosing easier than ever before. The world’s first integrated automatic precision dosing system for up to 20 loads detects the exact amount of detergent needed for your laundry. Depending on factors like fabric type, load size, water hardness, and degree of soiling, it dispenses detergent efficiently and to the precise milliliter – for perfect washing performance. What’s more, it can save you up to 7,062 liters of water per year.* For more information, ask your dealer or visit www.siemens-home.de The future moving in. * Potential annual savings with i-Dos compared to a standard household washing machine with manual dosing in a conventional easy-care program and based on an average of 220 loads per year. Source: wfk-Cleaning Technology Research Institute, Research Report WL 5132/10. Individual results may vary.
Special Feature Small Appliances Haier introduces its small appliances to Europe IFA focus is on design, innovation, eco-friendliness and home solutions Global manufacturer Haier is introducing its new range of small and medium-sized electrical appliances for the first time in Europe, during the course of 2011. The appliances include kettles, vacuum cleaners, built-in ovens and cooking hobs. “Haier will also be launching a wide range of similar items which will inevitably help to boost its offer on the European market,” René Aubertin, CEO for Haier Europe, said. “Haier is exhibiting its entire current range, as well as its latest innovations, at IFA. On our white goods stand, we are focusing on four main themes that we believe clearly illustrate the brand’s recent developments: design, innovation, eco-friendliness and home solutions. The new products will be rolled out across Haier’s main European markets throughout 2011.” Design is at the heart of all product development within Haier. As open-plan kitchens are becoming increasingly popular in Europe, Haier has developed a range of design-led refrigerators and dishwashers, offering a range of colours and finishes. “Home appliances are not only expected to carry out practical tasks, but to also help towards a more agreeable and comfortable way of life,” Aubertin said. Hall 3.1 Stand 103 Russell Hobs goes for Bauhaus in the kitchen ‘Less is more’ is the design approach for the company’s new food preparation items The allure breakfast set was premiered at last year’s IFA. Its simple elegance and superior design impressed consumers as well as competition judges. Encouraged by this success, Russell Hobbs is extending its award winning range for the 2010 IFA with some high-quality food preparation items including a hand-mixer, hand-blender, jug-blender and a revolutionary new mini-ball-chopper and salt-and-pepper grinder. Allure’s motto is “less is more” in the Bauhaus style, and it is immediately evident in the five new food preparation items. The brushed stainless steel finish and the smooth sleek design make this range a classy eye-catcher in the kitchen. With 12 speed settings, a pulse function as well as an ice-crush function, Russell Hobbs’ powerful 800 watts blender can easily process its 1.5-litre capacity. The fully interlocking safety lid provides more security during usage, as the blender will only work with a fully locked lid. The stainless steel blades are detachable and dishwashersafe, anti-slip feet make the blender more stable and the LC-display rounds off the features. Hall 3.1 Stand 104 ADVERTORIAL BRITA Water Technology A real benefit for manufacturers of kitchen appliances Manufacturers of domestic appliances are always on the lookout for product innovations to satisfy the changing demands of discerning consumers. As an integral part of BRITA’s policy of expanding the possible applications for BRITA filtered water and developing unique product innovations, BRITA has teamed up with leading manufacturers of kitchen appliances to offer consumers worldwide small and large domestic appliances with integrated water filtration. Manufacturers can profit from BRITA’s extensive water filtration expertise, Our partners at IFA its focus on technology and innovation, its global brand leadership, and the numerous opportunities for using BRITA water filtration technology in electrical household appliances. Moreover, BRITA’s global distribution network in more than 60 countries the world over and the prime availability of BRITA water filter cartridges all serve to maximise potential product sales and ensure replacement cartridge availability on a global scale. Last but not least, BRITA works together with its partner companies to develop joint marketing campaigns. BRITA Integrated Solutions for top name brand manufacturers BRITA’s partners include top brand manufacturers of various small domestic appliances, such as: water fi lter kettles (e.g. Morphy Richards and W.I.K.); coffee machines (Bosch, Cloer and Siemens); espresso machines (e.g. Bosch, Saeco, Siemens and Tassimo) and fridge freezers with integrated water fi tration l (Electrolux and Samsung). They all offer the advantages of BRITA fi tered l water. Alongside reducing limescale, the BRITA water filter cartridges also reduce chlorine, certain metals like lead and copper as well as other substances that affect smell and taste. The result: a natural and intensive aroma of coffee and a smooth creamy appearance of delicious espresso. Moreover BRITA water filter cartridges stand for great tasting filtered water, optimum machine protection, resulting in a longer machine service life and lower energy consumption. For more information: www.brita.net Hall 3.1 / Stand 101 Hall 4.1 / Stand 102 Hall 4.1 / Stand 101 Hall 4.1 / Stand 209 Hall 22 Hall 5.1 / Stand 101 Hall 1.1 / Stand 101 Hall 5.1 / Stand 201 www.ifa-international.org IFA International • Saturday, 4 th & Sunday, 5 th September 2010 31