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Week-end Edition - Day 2 & Day 3 - IFA International

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Conference Preview

Conference Preview IFA INTERNATIONAL KEYNOTES 2010 What direction will technology take? What will future standards look like? How will these developments affect my present business model? You will find out all about these topics at the IFA International Keynotes - in exciting lectures from international top managers from the CE and Household Appliances industry. They will convey their insider knowledge to you regarding the latest product developments, industry trends and strategies. Take advantage of this unique opportunity to meet the industry stars and to get the latest industry news firsthand. 4th SEPTEMBER Michael Rhodin Senior Vice President IBM Software Solutions @ 9:45 > 10:30 HALL 6.3 Dr. Kurt-Ludwig Gutberlet Chairman of the Board of Management and CEO BSH Bosch and Siemens Hausgeräte GmbH @ 15:00 > 15:30 HALL 6.3 Smarter Products and Services: Transforming the Consumer Electronics Industry In the last 100 years, electronic devices have literally revolutionized the way we live and work. To date, however, the electronics industry itself struggles to fully harness and profi t from the changes it has enabled. Moving forward, companies will need to create innovative products that connect to the Internet- empowering the consumer while communicating data back to the manufacturer to inform the entire supply chain, from design to delivery. They will need to craft intuitive new technologies, like cloud services, that increase the value of their products and build a relationship between customer and company. They will need to take advantage of the broader ecosystem, the so-called “Internet of things,” in which electronics devices operate. In short, they will need a smarter electronics industry.corner” and drive future consumer interest in 3DTV Bringing eco friendly appliances to the mass market! Thanks to the technical progress made by the home appliance sector, the product offering on the market allows consumers to save an unprecedented amount of energy. In comparison to 1995, energy savings of up to 70 percent can be achieved with modern appliances. In order to continue making a signifi cant contribution to climate protection and the conservation of resources, three central challenges must now be mastered and the right priorities set: 1. Broad market penetration with super-effi cient appliances, 2. Further reduction of energy and water consumption through product innovations, 3. Preparation for the integration of home appliances in intelligent networks. Date Invit Them Location 07 Sept. 7 th September @ 12:30 Dr. Eric Schmidt CEO Google Closing Keynote of the IFA 2010 International Keynote programme. Hall 6.3 IFA International Keynote Area www.ifa-international.org IFA International • Saturday, 4 th & Sunday, 5 th September 2010 7

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