Views
1 year ago

Week-end Edition - Day 2 & Day 3 - IFA International

  • Text
  • Products
  • Consumer
  • September
  • Berlin
  • Digital
  • Electronics
  • Consumers
  • Backlight
  • Global
  • Devices
  • Www.cleverdis.com

news InspIratIon Meets

news InspIratIon Meets CreatIvIty sony uses IFa 2009 to launCh new brand InItIatIve wIth slogan “make.believe” haMa and beyerdynaMIC use IFa to launCh partnershIp Sir Howard Stringer, Chairman, CEO and President, Sony Corporation Sony’s new global brand message has been officially launched here at the IFA show. It aims, according to the brand, to embody its spirit of creativity and ability to turn ideas into reality. The new global brand message was unveiled by Sir Howard Stringer … “make. believe” — pronounced make dot believe. Intended to symbolise Sony's spirit of creativity, the brand initiative marks the "pivotal transformation" in which the company is presently engaged, Stringer said. "It is a symbol of the new Sony," he added. "make. believe" is where inspiration meets creativity, where creativity meets reality. It connects designers and engineers, hardware and content, electronics and entertainment, Sony and the consumer. It will be used to connect all of our brands, products, services and content, so that the consumer will — for the first time — see a truly united Son y." ‘make.believe’ unites Sony’s communication efforts across electronics, games, movies, music, mobile phones and network services. “As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an allencompassing and unified brand image is more important than ever,” said Sir Howard Stringer, Chairman, CEO and President, Sony Corporation. ”In addition to reigniting the innovative spirit of our employees and our products, make.believe will differentiate us from countless competitors and inspire consumers around the world to embrace all that is Sony. ‘Believe’ is the power of inspiration and ‘make’ is about crafting inspiration into products and experiences for our consumers. The ‘dot’ is the place where they meet – and where magic happens!” Hall 4.2 / Stand 101 Hama has announced that it will be collaborating with the audio company beyerdynamic on a technical level. The supplier of specialist accessories, based in Monheim, has expanded its range by including beyerdynamic products from the consumer sector, and is now handling distribution in Germany and Austria. Günter Weidemann, director of the Consumer Products Division of beyerdynamic, referred to this development as follows: “Both companies have a similar history and share the same demanding attitude to quality and service. The comprehensive distribution network and many years of experience of collaboration with specialist electronics dealers represent a milestone in terms of availability for us as a medium-sized company.” The Hama sales director with responsibility for the specialist market and specialist dealers, Maximilian Bartl, also expects this cooperation with the Heilbronn-based audio specialist to be highly successful: “At the centre of all our activities are a commitment to establishing links and finding technical solutions to simplify the controls on electronic equipment, and an unremitting effort to achieve greater optimisation. The expansion of our product range to include beyerdynamic products is an important and fundamental part of this process.” Hall 7.2C / Stand 101 IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée - 13298 Marseille • France • Tel: + 33 4 42 77 46 00 • Fax: + 33 4 42 77 46 01 • SARL capitalised at € 128,250 - VAT FR 95413604471 • RCS Marseille 413 604 471 • E-mail : info@cleverdis.com • www.cleverdis.com During IFA : Press Center – Hall 6.3 – Room 401 • Tel: +49 (0)30 3038 81136 • Fax: +49 (0)30 3038 81146 • E-mail : info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Associate Editor: Jooree Cho • Editorial team: Neil Crossley, Marc Dezzani, Emmanuel Poidevin, Gary Smith, Jo Stephens • Photos: Didier Baverel • Videos: Sacha Le Corroler, Farouk Bounouara, Laurent Masini • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Valentina Russo • With the participation of: Laura Howainski, Laura Moessner, Jean-François Pieri, Raphaël Pinot, Masha Polshinskaya, Benjamin Ras To contact them : first name.last name@ifa-international.org • Cover : © Photo Messe Berlin • Printing: Möller Druck und Verlag GmbH (Berlin, Germany) © CLEVERDIS 2009 - Registration of Copyright August 2009 - ISSN pending Information presented in this publication is purely indicative in order to illustrate subjectts contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in the encyclopaedia imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. IFA International • Saturday, 5 th & Sunday, 6 th September 2009 www.ifa-international.org 7

IFA International