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WEEKEND Edition - IFA International 2017

  • Text
  • Appliances
  • Global
  • Products
  • Berlin
  • Markets
  • Consumers
  • Philips
  • September
  • Consumer
  • Innovation
  • Www.cleverdis.com

WEEKEND Edition - IFA International

WEEKEND EDITION Saturday 2 nd & Sunday 3 rd September 2017 Hall 3.1 / 109 Hall 8.2 / 101 CONTENTS 03 > NEWS 20 > IFA GLOBAL MARKETS 23 > TRADE TALK 24 > PRESS CORNER 25 > EXCLUSIVE INTERVIEWS 29 > KITCHEN LIFESTYLE 46 > BATHROOM LIFESTYLE 49 > SPOTLIGHT ON GERMAN SPEAKING COUNTRIES 52 > STAND OF THE DAY 53 > WHERE TO GO IN BERLIN TRADE TALK Karl Trautmann Member of the management board, ElectronicPartner We focus on a multi-brand strategy in order to be able to produce individual solutions to consumer wishes with different services using all channels. See page 23 THOUGHT LEADERS Thierry de La Tour d’Artaise Group Chairman and CEO, SEB Group 2016 has been the year of the acquisition of the two German companies, EMSA and WMF See page 25 Daring Wagers, Visionary Ideas IFA 2017 celebrates a decade of “marriage” between consumer electronics and home appliances – a winning bet, with more to come Jan Nintemann CEO, Global Fairs TT-Messe Read exclusive interview, page 21 A decade ago, the management of IFA Berlin made a splash with a visionary decision that many thought at the time was a strange idea: “marrying” home appliances with CE products. It would not be unreasonable to imagine that since then, the strong growth levels of the major and small appliance sectors have in part been due to the change of paradigm introduced into the market by this move: the notion that appliances can be “sexy”, and more than that… today they are part of an entire home ecosystem. Another such “daring” idea was that, last year, of creating IFA Global Markets, a separate site ANOTHER SUCH “DARING” IDEA WAS THAT, LAST YEAR, OF CREATING IFA GLOBAL MARKETS, A SEPARATE SITE FOR OEMS AND ODMS AND OTHER EQUIPMENT SUPPLIERS for OEMs and ODMs and other equipment suppliers, at STATION- Berlin; enhanced this year by a series of expert talks, again an idea that is proving to be visionary. A new key player at IFA Global Markets, but an “old face” at IFA, is Jan Nintemann of Global Fairs fame (see interview, page 21). KITCHEN LIFESTYLE Hakan Bulgurlu Chief Executive, Arçelik We want to find the next, big growth areas by betting on revolutionary ideas. See page 30 The hearth of the home, the kitchen is more than ever the centre of our living space. TV cooking shows are more and more inspiring the consumer to fall in love with their kitchen appliances. We take you on a tour of the most exciting innovations on show at IFA this year for the kitchens of today… And tomorrow. Read from page 29

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