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WEEKEND Edition - IFA International 2017

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  • Berlin
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  • Philips
  • September
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NEWS Expert Talks @

NEWS Expert Talks @ Global Markets IFA Global Markets presents new and interesting opportunities in sourcing IFA Global Markets STATION-Berlin 2016 Organisers of IFA have launched IFA Global Markets Experts Talks, a sourcing conference which will discuss the latest buying trends and strategies from around the world. IFA Global Markets, at STATION-Berlin, is IFA’s international trading platform for original equipment manufacturers (OEM), original design manufacturers (ODM), suppliers, component manufacturers and yetto-be-discovered brands from all over the world. IFA Global Markets will take place over four days, from September 3-6 and will bring IFA suppliers, component manufacturers, OEMs and ODMs into contact with customers and partners from the consumer electronics and home appliance industries. Dirk Koslowski, IFA’s Senior Executive Manager, explained, “IFA Global Markets Expert Talks will host the platform for meeting some of the most accomplished international buyers representing consumer electronics, consumer IT and home appliances.” Mr Koslowski explains that IFA Global Markets Expert Talks will provide buyers, manufacturers and the media with an insight into the latest developments, opportunities and challenges in this sector, while addressing different product categories. Participants will discuss on-demand solutions and technologies, including, for example, the Internet of Things, robotics, drones, virtual reality, wearables and Smart Home) as well as conventional consumer electronics and home appliances. Mr Koslowski added, “IFA Global Markets is Europe’s one-of-a-kind XXL-opportunity for manufacturers, importers, distributors and retailers. Established in 2016, IFA Global Markets considers itself as an efficient and effective sourcing platform for consumer electronics and digital products in the consumer electronics and home appliances segment. Experience OEMs, ODMs, suppliers and manufacturers of electrical components in an event being staged in parallel to IFA over just four days, at one central location in the heart of Berlin” 3-6 September 2017 STATION-Berlin 20

NEWS Jan Nintemann CEO, Global Fairs TT-Messe Nintemann Launches ISP@GLOBAL MARKETS Global Fairs boss brings group stand concept to new section of show IFA Global Markets gains the strong support of industry veteran Jan Nintemann, CEO of Global Fairs TT-Messe who have brought their “group stand” concept to IFA’s new sourcing event. We asked him to tell us more about IFA Global Markets and his new initiative. We fully support IFA in their efforts with IFA Global Markets. By setting up a separate event at the STATION-Berlin for the OEM /ODM, technology platforms and component factories of the world, IFA meets head-on the growing need for white and private label products from manufacturers, distributors and retail/ etail organisations. This OEM/ODM or "white box" market has grown so significantly, you'll hardly find a large distributor or retailer who hasn't embarked on this path. And many European manufacturers use third-party factories to complement their product lines or to outsource production. Apple's relationship with Foxconn brought this to the forefront. The number one selling CE product in the world came from a manufacturer without a factory. That really inspired the industry to change their go-to-market practices. With its B2B-only profile, IFA Global Markets already has more than 500 exhibitors from 16 countries and has immediately become the largest supplier market in Europe. There are two points worth highlighting. Firstly, IFA Global Markets will draw from a vast Asia only those factories that are most willing, most eager to sell to Europe. Their presence here signals to European buyers they are ready for international business-- and, trust me, many factories in Asia are simply not ready. IFA Global Markets, by fact of its existence, aids European buyers by acting as a filter to let only the better prepared get to the forefront. The other very important point is OEM/ ODM and private label has already grown to the point where the bigger organisations in Europe have specialists. For example, take a large distributor. They may have a product manager and a procurement officer for Samsung and other brands. But a distributor's own brand will usually have its own organisation, their own private label manager or OEM/ODM manager. Now those executives have a place to go at IFA that matches their needs and interests. Overall, we believe IFA Global Markets is an important addition to the IFA experience. For these reasons, I immediately accepted the offer of Messe Berlin to organise our own full service pavilion, ISP@IFA Global Markets. This International Supplier Park mirrors our success for 21 years with RESELLER PARK (which now has grown to 70 exhibitors) www.ifa-international.org IFA International • Saturday 2 nd & Sunday 3 rd September 2017 21

IFA International