6 months ago

WEEKEND Edition - IFA International 2017

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  • Appliances
  • Global
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  • Berlin
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  • Philips
  • September
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KITCHEN LIFESTYLE PRODUCT SPOTLIGHT STYLISH WINE COOLER FOR THE KITCHEN Avintage is presenting an exclusive built-in column wine cellar model at IFA: the AVI97X3ZI. This 179cm three-zone wine cabinet is designed for 97 bottles. Thanks to this high-end BOSCH VARIO ADDS COLOUR TO KITCHEN Bosch brings a spirit of individuality to the kitchen with its new Vario Style, the first fridgefreezer combination with easilyreplaceable, coloured door fronts. The range offers nineteen dynamic colours that reflect the latest trends in fashion and the home. Bosch says its consumers are now entering a new era where choice is key, now able to choose a colour they like to suit their mood, circumstances and taste, thus transforming their refrigerator into something that reflects their own personal design taste. Thanks to an attachment system with concealed brackets and magnets, the high-quality, durable door fronts can be replaced in an instant KEY SELLING POINTS without using any tools. Users simply pull the front gently towards them, lift and remove, and hook on the new door. Within seconds, the refrigerator adds a new colour accent to the kitchen. The Vario’s VitaFresh freshness system with two different climate zones, enables food to stay fresh for longer. With its uniformly low temperature of around 0°C and low humidity, the top area of the VitaFresh zone offers the perfect conditions for storing meat and fish hygienically without the risk of any unpleasant smells. In the lower VitaFresh zone, fruit and vegetables benefit from two different settings to ensure ideal humidity. » HALL 3.1 / Stand 101 stainless steel wine cellar, consumers can adjust up to 3 different temperatures to bring each kind of wine bottle to its ideal tasting temperature. » HALL 6.1 / Stand 115 1 High storing capacity This big format built-in column wine cellar (179cm) allows one to have on hand many bottles in the kitchen. The +: a presentation shelf for 5 bottles. 2 Modern design Enjoy the bottle-shape on the stainless steel plate at the inner back of the cellar. 3 Adjustable temperatures The 3 compartments for this model can be adjusted respectively from 5° to 18°C / from 5° to 10°C / from 10° to 18°C to perfectly fit the user’s needs according to his or her wines. KEY SELLING POINTS 1 Always on trend: the dynamic range of colours and ease-of-use ensures a fridge that simply and efficiently adapts to consumers’ moods and tastes 2 Flexible: the Vario Style’s easy clip and switch exchange ensures that fitting and removing the 19 different door fronts is both simple and ergonomic 3 Safe: Whichever colour the user opts for, the beauty of the system is that the user can always return to the ‘normal’ colour KITCHEN INNOVATION FROM GLEN DIMPLEX GDHA highlights new products from Belling and Stoves UK home appliance manufacturer, Glen Dimplex Home Appliances (GDHA), is using this year’s IFA show in Berlin as a platform to showcase its latest products. GDHA, and its leading brands Stoves and Belling, are demonstrating the best of their innovations across freestanding, built-in, range cooking and accessories. Visitors to the stand can see innovative new products including the Belling Farmhouse and Belling Cookcentre, which are the result of a €1.64m investment in GDHA’s UK factory. The Farmhouse and Cookcentre models are constructed from a single-piece, tempered steel frame that is unique to Belling, making them sturdy and robust. Both are available in 90, 100 and 110cm sizes and across a full range of fuel options. Also taking centre-stage is Stoves’ best-selling range cookers, the Sterling and Richmond, as well as their more compact freestanding counterparts, the Stoves Sterling and Richmond 60cm mini ranges. Fans of the Richmond aesthetic also have the opportunity to see the newly launched Stoves Richmond Dishwasher, plus the latest Richmond built-in collection, which includes a 60cm multifunction single oven, available in four colours, and coordinating 60cm and 70cm gas hobs, available in three colours. Also new from Stoves is a collection of retro, freestanding cooling appliances available in black, vanilla or red. David Willis, head of international sales at GDHA, said: "GDHA is very much an international business and our products have proven to be extremely popular internationally. IFA has become one of the premier shows for domestic and consumer electronic innovation so we felt it would be the perfect place to showcase our latest product developments.” » HALL 9 / Stand 114a 44

KITCHEN LIFESTYLE PRODUCT SPOTLIGHT GRUNDIG LAUNCHES DISHWASHER @ IFA Grundig says that one of its most important announcements at IFA is the launch of its new dishwasher, available in freestanding and built-in Christian Struck, Director of Marketing and Communication at Grundig Intermedia GmbH, says: “The big advantages of this machine include the cutlery tray that can be moved to the side, making it easy for the basket below to enter high glasses, which otherwise are very hard to fit into a dishwasher.” Users can also lower the basket, to create a larger space for glasses. Grundig says the dishwasher is both water and energy efficient, and has a lot of space inside in general, with up to 14 place settings, and 164 pieces that can be placed inside. » HALL 23 / Stand 101 KEY SELLING POINTS 1 Easy to move cutlery draw means tall glasses can be placed easily on upper basket 2 Very big space 3 Low energy consumption LG EXTENDS STEAM TECHNOLOGY LG says its new SteamClean dishwasher sets itself apart from the competition with steam technology that not only cleans more effectively, but also more efficiently. With years of steam technology experience gathered from its clothing care products such as washing machines and the Styler, LG says the dishwasher emits high temperature steam to clean everything from delicate stemware to steel pots and pans. A Pre-Steam option gently removes caked layers of food residue, eliminating the need to scrub items by hand before placing them in the dishwasher. By spraying the contents with steam at the end of a cycle, LG says the SteamClean dishwasher reduces undesirable water spots – one of the most frequently mentioned complaints among dishwasher owner by 40%. » HALL 18 / Stand 101 KEY SELLING POINTS 1 Features QuadWash, which uses four spray arms instead of the two featured in most washers 2 Powered by the Inverter Direct Drive Motor, which increases energy efficiency and helps reduce noise 3 EasyRack+ system allows users to adjust the height of the rack to three different levels to accommodate all dishes, cups and flatware IFA International • Saturday 2 nd & Sunday 3 rd September 2017 45

IFA International