6 months ago

WEEKEND Edition - IFA International 2017

  • Text
  • Appliances
  • Global
  • Products
  • Berlin
  • Markets
  • Consumers
  • Philips
  • September
  • Consumer
  • Innovation

NEWS It’s All About

NEWS It’s All About the Processor How partnerships and picture quality define development TP Vision’s new 9 Series 65- inch Philips OLED TV brought a round of hearty applause when it descended from the ceiling adorned with breathtaking images at the Philips Press Conference earlier this week at IFA. While the panel is, of course, supplied by LG, apart from the overall design, and enhanced Ambilight, the key to this TV’s success is an incredible new processor: the P5. We asked Danny Tack, Director, Product Strategy & Planning for Philips TV, to tell us a little more about this development. On its journey to our televisions, the streamed content we enjoy today is processed, coded, compressed and packeted. Data gets left off, signals degrade and artefacts are introduced. Without correction, these flaws pass straight through to our TV screens, where they are faithfully reproduced in Ultra High Definition. This is where the brand new Philips P5 picture processor comes in. It analyses, deconstructs and individually addresses each of the five variables that define picture quality: source perfection, sharpness, colour, contrast and motion. Why did Philips want to keep control of the picture processing? We have over 20 years of picture quality processing heritage. We have been building our new PQ engine based on that experience. With this picture processing, we can differentiate from all our competitors using the same OLED panel. What does the future hold for OLED? OLED’s future looks bright. As we progress in time, OLED will become more affordable in price. While the peak light in an OLED is fantastic, specifically due to the perfect blacks, the full screen light is rather low compared to LED. This light output will increase step by step in the coming years, resulting in an unbeatable picture performance Danny Tack Director, Product Strategy & Planning, Philips TV Hall 22 Stand 101 LG Partners with Dolby and Technicolor LG has signed deals that leverage technologies from two renowned companies. LG is demonstrating Technicolor and Dolby Vision on its stand at IFA LG has announced that its 2017 OLED TVs feature a Technicolor Expert Mode that displays colours optimised by Technicolor’s colour scientists who work on the majority of Hollywood’s premium content. The Korean company is also working on adopting Technicolor Expert Mode for its 2017 Super UHD TVs. Tony Dustin, Senior Colorist at Technicolor, said: “While doing colour work on season two of the Netflix series Sense 8, LG’s OLED technology was crucial when collaborating with writer/ director Lana Wachowski, who has offices on the other side of the country, and cinematographer John Toll, in Hollywood. “OLED technology’s true blacks, color saturation and depth ensured that all of us were looking at the same colors, even when we were not physically together.” In a separate development, LG has announced that its 2017 LG OLED TVs and Super UHD TVs support multiple HDR formats including Dolby Vision, HDR10 and Hybrid Log Gamma (HLG) broadcast technology. At IFA, LG is running HDR demonstrations on its stand, which includes BBC 4K HLG content, Amazon HDR10 and Netflix Dolby Vision content. LG said that on-demand streaming services offer a strong line-up of content featured in Dolby Vision, with more than 100 studio titles currently available. Additionally, more than 125 hours of original content is available in Dolby Vision across leading over-thetop (OTT) providers, while consumers globally also have access to Dolby Vision titles on Ultra HD Blu-ray discs. Brian Kwon, president of the LG Electronics Home Entertainment Company, said: “We are pleased to exhibit our superior 2017 TVs at IFA, offering visitors the opportunity to experience their unrivaled performance hands-on. “Partnerships with respected names such as Technicolor and Dolby demonstrate LG’s commitment to continually pushing the boundaries of TV technology” Hall 18 Stand 101 IFA International • Saturday 2 nd & Sunday 3 rd September 2017 7

IFA International